How to boost community engagement: the best, the worst, the essential toolbox
Updated: Mar 15, 2021
This topic is on everyone's minds and it should be.
Everyone desires to have an engaged community, to have likes and comments on their community posts. But engagement goes beyond typical "vanity metrics" and starts at the very core of your community.
Community is not about you
Why is that, you may ask?
When creating or developing a community, you should put your members at the center.
It's not about You, it's all about them, their needs and pain points, and how well you know how to listen.
Content Consistency: quality content is your differentiator
You can start with a content calendar and post daily something to grab your community's attention. It takes some time, but if you do it regularly, results will appear.
Here you have the choice between different formats (pictures, videos, series on a specific topic) and diverse content adapted to your community.
You can create posts with a visual speaker quote after an event, guest blog posts, go live on different social media channels.
Your community, your comments
I often see a lot of engagement around passionate topics, but I don't see any answer from the community manager or the brand. And they are losing the unique opportunity to engage in a conversation with their followers or fans.
So, moderate the comments, it's an incentive for your community to engage.
Follow-up with your community
Here there is no excuse: create a post after an event, create a superuser program, involve your community in your decisions and take care of them from the beginning. You have members that would like to get involved (doing a presentation or moderating a webinar) give THEM the chance to shine.
Remember, it's not about you!
How can you do that?
Well, if your community is going well, you can start thinking of supporting causes you care about with a donation. From supporting conferences to help other groups or different categories like job seekers, local entrepreneurs, and local businesses or partnerships with impact, the world is your oyster.
Don't forget your community as well and think of grants, small gifts, or badges to keep them motivated and engaged.
Are you curious to know which are the top skills of a community manager in my personal view?
Come back here next Wednesday to read all about purpose-driven skills & connect with me!