• Melanie Goodman

GUEST POST: 24hr Countdown to LinkedIn Victory by Melanie Goodman

Updated: Apr 19, 2021

I am very thrilled to present you "Co-create LAB", a series of guest blog posts on my website where talented entrepreneurs from Switzerland and beyond will share their expertise with us on LinkedIn, personal branding, web design, digital marketing, and, of course, community-building.

For the very first article, I have invited Melanie Goodman, an experienced LinkedIn Trainer, which will tell us all about how to grow our network with quality connections.

24hr Countdown to LinkedIn Victory by Melanie Goodman

When I started my business three years ago I realized that if I ever wanted to be one of the top LinkedIn consultants, I needed to connect to the best influencers in the industry and to learn from them so I give thanks to all those that have bantered, shared insights and shared knowledge with me.

I regularly share the tips and tricks as I learn them and receive a heart-warming amount of feedback through messages from current connections.

Here are the five key tips that will grow your network with the quality connections you need for meaningful engagement and to grow your reputation within your niche.

#Tip 1

Tag, share and endorse prominent experts in your field. They will in a very short time want to connect with you – guaranteed!

#Tip 2.

Optimize Your Profile – essential to allow people and search engines to find you easily.

I can’t emphasize this enough but a strong profile explaining in the headline how you can assist people and the results they will receive by working with you will draw them to you.

Do you have a high-resolution headshot profile picture? Have you customized your URL? Did you include your phone number in the summary?

Think bespoke.

If you wouldn't walk around a networking event in the same outfit as everyone else there, why would you have a profile that looks the same as everyone else?

With your LinkedIn profile, you can have a headshot photo AND a background image, which should have the same look and feel as your organization’s website and the banner pages on your social media profiles. Here’s how you can make the most of this feature for your LinkedIn Profile.

The background photo appears above the top section of your profile. You are best to make changes from your desktop. While 60% of users access LinkedIn from their profiles, if you are dealing with corporate decision-makers,

I encourage you to make any profile changes from your desktop and then view these from your mobile so you understand how your public profile can be viewed from both options.
  • Click the Me icon at the top of your LinkedIn homepage.

  • Click View profile.

  • Click Update background photo at the top of your profile and select an image from your computer to upload.

  • Click Upload photo.

  • Click Save.

Now’s the time to get personal and tell your story but tell it succinctly. Remember, this is about them and not you.

It always amazes me how many people still leave this field empty when creating their LinkedIn profile. This isn’t a CV but a chance to bring to life why those skills matter – and the difference they can make to the people you work with.

Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort.

#Tip 3

Endorsed and get endorsed – the experts you wish to connect with will want proof that others rate you highly. Make it part of your daily routine - give 10 people day endorsements of their LinkedIn skills - assuming, of course, you rate their skills highly!

#Tip 4

Provide value and interest to your network – the key is to provide a mix of posts, for example:

Monday Poll

Tuesday Industry news

Wednesday Shout out to a connection / share an event of interest/video

Thursday Promotion post/company update

Friday Post providing assistance / guidance / infographic

#Tip 5

Keep up to date with LinkedIn’s services and use them to the max.

For example, have you used and added the pronunciation feature on the mobile app?

You can record how to pronounce your name and display it on your LinkedIn profile for others to listen to. This will help LinkedIn members to correctly address you when they speak to you

But...it can be used for so much more: Do a 10-second intro into who you are and what you do or tell people about your latest service.

To record and display your name pronunciation on your profile:

  1. Tap your profile picture > View Profile.

  2. Tap the Edit icon from your introduction card.

  3. Tap Record name pronunciation.

  4. If you’ve already recorded your name, you can tap the Edit icon to delete or replace the existing recording.

  5. Tap the recording button and hold to record your name. Note: You can also cancel or preview the recording.

  6. Tap the Use button when you’re satisfied with your recording. Note: You can also Retake the recording.

  7. Tap Save

Are you using the voice messaging option on the LinkedIn app? People love a personalized voice message and these are quick and simple to record on a mobile phone:

To record a voice message:

  1. Create a new message.

  2. Tap the Voice Messaging icon.

  3. You may be prompted to allow LinkedIn to connect to your device microphone. The pop-up message LinkedIn would like to Access the Microphone. We use the microphone to capture audio for audio/videos that you record will appear. Tap OK or Don't Allow.

  4. To remove access to your device microphone, navigate to the Privacy Settings on your device, and under Microphone, move the toggle next to LinkedIn.

  5. Hold down on the microphone image to record your message.

  6. Release the hold to stop recording.

  7. You'll have the option to discard the message or re-record before sending it.

  8. Tap Send or Cancel.

  9. To cancel or delete a recorded, unsent message, swipe away from the record button before the message is sent or tap Cancel.

Note: Voice messages can be a maximum of one minute in length.

I now receive connection requests daily from industry-relevant people from across the globe.

This is #mylinkedinstory, share yours with me at https://www.linkedin.com/in/melaniegoodmanfinancialmarketing

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